I know there’s been a lot of anticipation for how I’d handle the New Jersey Devils logo, given my extensive personal and professional history with the team.
I had a number of ideas, some of which I’ll probably revisit sometime in the future (because who says I can’t do the same logo twice?). But without further ado… Continue reading New Jersey Devils
I woke up Friday morning and immediately got cranking on the Anaheim Ducks logo, my 12th in the NHL Foogo series. Anaheim joined the NHL in the 1993-94 season, a franchise owned by Disney, thus the hokey name (that’s hokey, not hockey… a hockey name would be the Aces, Blades, or District Five) –Mighty Ducks of Anaheim – and logo. In 2005, the team came under new ownership (Henry Samueli), and a year later, underwent an aggressive – and successful – re-branding, spearheaded by general manager Brian Burke. Gone was the Donald Duck crest, the not-quite-maroon-but-not-quite-purple and teal palette, replaced by a sleek black and gold sweater with white and orange highlights, the latter an homage to the Ducks’ home of Orange County. The logo was more of a wordmark, which I find to be utterly boring, but stylizing the “D”to resemble the webbed foot of water fowl, that’s creative, and the mark I’ve used for the foogo. (It should be noted that the “D” appears as a solo act on the Ducks’ third/alternate jerseys this year.) Continue reading Anaheim Ducks